SEO Manager at Reflect Digital
Yordan will explore how SEOs and business owners can adapt their strategy by leveraging brand authority to remain competitive in the age of AI, Overviews and LLM-powered search. Attendees will learn why user behaviour favours brands, due to psychological principles, and how to remain top-of-mind when users are prepared to convert.
Biography
Yordan Dimitrov is an SEO Manager at Reflect Digital, where he champions a human-first, data-driven approach to strategies that enhance visibility and ROI. With over six years of experience in SEO and Account Management, he has worked across various industries including leisure, e-commerce, and automotive, helping brands grow through a blend of technical expertise and creative insight. Born in neighbouring Bulgaria, Yordan moved to the UK at the age of 14 for his secondary education. He has spoken at industry forums and conferences including SEO Office Hours, Majestic’s SEO in 2025: Additional Insights, and SERP Conf., contributing to discussions on the future of search and actionable SEO strategies.
Role
Biography
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