Head of SEO & SEO Product Lead at Atolls
You've done the discovery, built the case, maybe even prototyped a solution but your brilliant ideas are stuck in backlog limbo. Sound familiar? In this talk Vanda will guide you to getting SEO work shipped. We’ll cover how to plan delivery, write dev-friendly tickets, stay visible during sprints, and QA your way to impact. Whether you’re working in agile squads or flying solo, you’ll leave with practical tools to make sure your SEO work actually gets built.
Biography
Vanda is a Berlin-based SEO expert, currently the Head of SEO and SEO Product Lead at Atolls. Her journey into SEO began unexpectedly, during her Digital Marketing Master's, Vanda initially had little interest in SEO, but it quickly became a central focus of her career. After starting as an SEO and Outreach Manager, she rapidly expanded her expertise across all aspects of SEO, discovering her true passion where SEO and Product intersect. Today, she thrives at the forefront of this evolving field, blending her skills in digital marketing, product management, and SEO.
Role
Biography
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