Founder of DeCabbit Consultancy
This session will include practical information on how to get any website into ChatGPT, with a focus on what a website needs in order to get included in almost any AI. At the end of this session you will understand how AI systems interpret authority, clarity, experience, and trust—and how you can compete without large marketing budgets (where possible because developers should never work for free). This session will explain what types of sources LLMs draw from (official websites, tourism boards, review platforms, structured data, authoritative media), which pages matter most on a website, how detailed experience descriptions should be to be “understandable” by AI and whether FAQs and plain-language explanations increase inclusion. This session will also include practical information on how schema markup influences AI inclusion. How important are consistent NAP (name, address, phone number) details, maps, and opening hours for physical and virtual businesses. How do reviews, awards, and listings (Google, TripAdvisor, regional sites) factor in? And most importantly how to future-proof content for evolving AI systems.
Biography
Judith is a renowned international speaker, MC/compare, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness. She has over 25 years of experience, and runs her own consultancy delivering actionable business insight for M2B, B2B, and B2C companies globally. Judith judges the Search Awards across the world, leveraging her deep expertise in multiple markets. Outside marketing, Judith Lewis is also a seated member of the WBA think tank in Switzerland which seeks to assist in realising the digitisation of the wine sector using AI. She is a board member of the Academy of Chocolate (AoC), a grand jury member of the AoC awards, and delivers educational training. She is also involved in judging a number of international wine awards and has been awarded her WSET3 certification in wine.
The conference will be held in Belgrade, at the CDT Hub at Kneza Miloša 12, on September 18, 2026.
The official language of the conference will be English.
Yes, we can issue invoices for companies. Serbian companies need to contact us before purchasing for the invoice.
Belgrade is considered very safe. There are no issues like muggings or assaults, and crime is relatively rare.
Citizens from the European Union, the United States, Canada, Australia, and most Schengen Area countries do not require a visa for stays up to 90 days within a 180-day period for tourism, business, or family visits. Holders of valid visas or residence permits from the EU, Schengen Area, United States, or United Kingdom may also enter Serbia visa-free for up to 90 days within a 180-day period, provided the visa remains valid for the entire length of stay. If you're from a country that requires a visa, you will need to apply for one before your trip. Check with your local Serbian embassy for specific requirements.
Yes, you can get a full discount. Just contact us at [email protected]
Yes, there will be WiFi available at the venue.
Yes, there will be food and drinks provided throughout the day.
Yes, it is possible to transfer.
Role
Biography
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