Founder of DeCabbit Consultancy
This session will include practical information on how to get any website into ChatGPT, with a focus on what a website needs in order to get included in almost any AI. At the end of this session you will understand how AI systems interpret authority, clarity, experience, and trust—and how you can compete without large marketing budgets (where possible because developers should never work for free). This session will explain what types of sources LLMs draw from (official websites, tourism boards, review platforms, structured data, authoritative media), which pages matter most on a website, how detailed experience descriptions should be to be “understandable” by AI and whether FAQs and plain-language explanations increase inclusion. This session will also include practical information on how schema markup influences AI inclusion. How important are consistent NAP (name, address, phone number) details, maps, and opening hours for physical and virtual businesses. How do reviews, awards, and listings (Google, TripAdvisor, regional sites) factor in? And most importantly how to future-proof content for evolving AI systems.
Biography
Judith is a renowned international speaker, MC/compare, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness. She has over 25 years of experience, and runs her own consultancy delivering actionable business insight for M2B, B2B, and B2C companies globally. Judith judges the Search Awards across the world, leveraging her deep expertise in multiple markets. Outside marketing, Judith Lewis is also a seated member of the WBA think tank in Switzerland which seeks to assist in realising the digitisation of the wine sector using AI. She is a board member of the Academy of Chocolate (AoC), a grand jury member of the AoC awards, and delivers educational training. She is also involved in judging a number of international wine awards and has been awarded her WSET3 certification in wine.
Role
Biography
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