Neuromarketing Consultant and Trainer
As AI-generated content becomes increasingly human-like, it's time we have a proper look at how this impacts consumer behaviour, and draw some predictions about where our industry is headed. In this talk, Giulia will walk you through her very own neurophysiological study to understand how our brain responds to AI and human-driven stimuli, what this tells us about the future of marketing and how we can adapt our strategy to better connect with consumers in the age of 'the machine'.
Biography
Giulia is an in-house Director of Customer Acquisition and a freelance neuromarketing consultant, with expertise in technical SEO and international strategy for e-commerce. She previously worked on global organic growth for websites of the caliber of RS Components and Expedia. With a MSc in Cognitive Neuroscience and Clinical Neuropsychology, she leverages her background in Neuroscience research to drive customer acquisition tests informed by cognitive patterns and bias. Giulia is a regular speaker at international industry conferences, where she talks about customer behaviour, search and data analytics.
Role
Biography
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