Meet
Gerry White

SEO Consultant at Dergal Ltd

Gerry White

Lost in Translation: The Joys and Fails of International SEO

International SEO is full of hidden challenges and unexpected outcomes. From misfiring hreflang tags to the risks of relying too heavily on Google Translate, even small decisions can have a big impact across global sites. This session will explore the most common mistakes and overlooked opportunities when managing SEO across multiple languages and markets. Expect practical tips, real examples, and a clear-eyed look at what it really takes to succeed with SEO at scale internationally.

Biography

Gerry White is an experienced SEO Consultant at Dergal Ltd, with a proven track record in driving international growth for brands like Just Eat and Oda. With over 25 years in the industry, Gerry has led SEO teams, delivered complex site migrations, and executed scalable strategies across multiple markets. He is also a seasoned speaker and judge at global search awards, known for blending deep technical knowledge with a data-driven approach.

Sponsors

CDT Hub
Screaming Frog
Entrio
Made Online
Collaborator.pro

Belgrade
SEO Conference

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FAQ

Where will the conference be held?

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The conference will be held in Belgrade, at the CDT Hub at Kneza Miloša 12, on September 18, 2026.

Which language is the conference in?

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The official language of the conference will be English.

Can I get an invoice for my company?

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Yes, we can issue invoices for companies. Serbian companies need to contact us before purchasing for the invoice.

Is Belgrade safe?

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Belgrade is considered very safe. There are no issues like muggings or assaults, and crime is relatively rare.

Do I need a visa for Serbia?

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Citizens from the European Union, the United States, Canada, Australia, and most Schengen Area countries do not require a visa for stays up to 90 days within a 180-day period for tourism, business, or family visits. Holders of valid visas or residence permits from the EU, Schengen Area, United States, or United Kingdom may also enter Serbia visa-free for up to 90 days within a 180-day period, provided the visa remains valid for the entire length of stay. If you're from a country that requires a visa, you will need to apply for one before your trip. Check with your local Serbian embassy for specific requirements.

Is bulk discount? available

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Yes, you can get a full discount. Just contact us at [email protected]

Will the venue have WiFi available

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Yes, there will be WiFi available at the venue.

Is there food provided?

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Yes, there will be food and drinks provided throughout the day.

Can I transfer the ticket to someone else?

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Yes, it is possible to transfer.