SEO Consultant at Dergal Ltd
International SEO is full of hidden challenges and unexpected outcomes. From misfiring hreflang tags to the risks of relying too heavily on Google Translate, even small decisions can have a big impact across global sites. This session will explore the most common mistakes and overlooked opportunities when managing SEO across multiple languages and markets. Expect practical tips, real examples, and a clear-eyed look at what it really takes to succeed with SEO at scale internationally.
Biography
Gerry White is an experienced SEO Consultant at Dergal Ltd, with a proven track record in driving international growth for brands like Just Eat and Oda. With over 25 years in the industry, Gerry has led SEO teams, delivered complex site migrations, and executed scalable strategies across multiple markets. He is also a seasoned speaker and judge at global search awards, known for blending deep technical knowledge with a data-driven approach.
Role
Biography
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