Founder of Polemic Digital
Google Discover is a traffic goldmine, but it doesn't play by the rules of traditional search. In a queryless feed where user intent is replaced by user interest, standard keyword strategies fall flat. So, how do you capture and sustain this elusive traffic source? In this actionable 45-minute session, we’ll move beyond the basic "publish good content and wait" advice to dissect the actual mechanics of Discover success. You will learn how to reverse-engineer the feed, align your content with topics and entities, and implement the technical and creative signals that Google's recommendation engine favors.
Biography
Barry Adams is one of the most trusted voices in SEO for publishers, with over two decades of hands-on experience helping global news organisations grow their visibility in search. As the founder of Polemic Digital, Barry specialises in all aspects of SEO for news publishers, focusing on Google News, Discover, and Top Stories optimisation. He’s worked with major brands like The Guardian, The Daily Mail, and The New York Times, and is known for cutting through SEO myths with sharp technical insights, practical editorial strategies, and a passion for making news content more accessible and visible across platforms. With Google constantly shifting how it treats news results, Barry remains at the forefront of helping publishers adapt, survive, and win.
Role
Biography
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