Belgrade
SEO Conference

Martin Splitt

Developer Relations Engineer at Google

Rendering - what, how, why?

In this talk we will take a look at the meaning of "rendering" in the context of SEO. We will look at how JavaScript impacts rendering and the implications of different rendering strategies.

https://www.linkedin.com/in/martinsplitt/

Martin is a well-known developer relations engineer in Google's Search Relations team in Zurich. Working at Google he is a strong advocate for efficient websites and focuses on web development and best practices to improve web performance. He often shares his expertise through talks, articles, and online videos, explaining concepts around web optimization and the technicalities of how search engines crawl and index websites. When he's not working, he's usually diving somewhere either warm or cold, as long as the water is deep enough.

Vanda Pókecz

Head of SEO & SEO Product Lead at Atolls

From Discovery to Delivery: Bye Bye Backlog Purgatory

You've done the discovery, built the case, maybe even prototyped a solution but your brilliant ideas are stuck in backlog limbo. Sound familiar? In this talk Vanda will guide you to getting SEO work shipped. We’ll cover how to plan delivery, write dev-friendly tickets, stay visible during sprints, and QA your way to impact. Whether you’re working in agile squads or flying solo, you’ll leave with practical tools to make sure your SEO work actually gets built.

https://www.linkedin.com/in/vanda-pokecz/

Vanda is a Berlin-based SEO expert, currently the Head of SEO and SEO Product Lead at Atolls. Her journey into SEO began unexpectedly, during her Digital Marketing Master's, Vanda initially had little interest in SEO, but it quickly became a central focus of her career. After starting as an SEO and Outreach Manager, she rapidly expanded her expertise across all aspects of SEO, discovering her true passion where SEO and Product intersect. Today, she thrives at the forefront of this evolving field, blending her skills in digital marketing, product management, and SEO.

Yordan Dimitrov

SEO Manager at Reflect Digital

AI, Brand, and the Battle for Visibility

Yordan will explore how SEOs and business owners can adapt their strategy by leveraging brand authority to remain competitive in the age of AI, Overviews and LLM-powered search. Attendees will learn why user behaviour favours brands, due to psychological principles, and how to remain top-of-mind when users are prepared to convert.

https://www.linkedin.com/in/dimitrovy/

Yordan Dimitrov is an SEO Manager at Reflect Digital, where he champions a human-first, data-driven approach to strategies that enhance visibility and ROI. With over six years of experience in SEO and Account Management, he has worked across various industries including leisure, e-commerce, and automotive, helping brands grow through a blend of technical expertise and creative insight. Born in neighbouring Bulgaria, Yordan moved to the UK at the age of 14 for his secondary education. He has spoken at industry forums and conferences including SEO Office Hours, Majestic’s SEO in 2025: Additional Insights, and SERP Conf., contributing to discussions on the future of search and actionable SEO strategies.

Giulia Panozzo

Neuromarketing Consultant and Trainer

Man VS Machine: can we actually tell the difference?

As AI-generated content becomes increasingly human-like, it's time we have a proper look at how this impacts consumer behaviour, and draw some predictions about where our industry is headed. In this talk, Giulia will walk you through her very own neurophysiological study to understand how our brain responds to AI and human-driven stimuli, what this tells us about the future of marketing and how we can adapt our strategy to better connect with consumers in the age of 'the machine'.

https://www.linkedin.com/in/giulia-panozzo/

Giulia is an in-house Director of Customer Acquisition and a freelance neuromarketing consultant, with expertise in technical SEO and international strategy for e-commerce. She previously worked on global organic growth for websites of the caliber of RS Components and Expedia. With a MSc in Cognitive Neuroscience and Clinical Neuropsychology, she leverages her background in Neuroscience research to drive customer acquisition tests informed by cognitive patterns and bias. Giulia is a regular speaker at international industry conferences, where she talks about customer behaviour, search and data analytics.

Gerry White

SEO Consultant at Dergal Ltd

Lost in Translation: The Joys and Fails of International SEO

International SEO is full of hidden challenges and unexpected outcomes. From misfiring hreflang tags to the risks of relying too heavily on Google Translate, even small decisions can have a big impact across global sites. This session will explore the most common mistakes and overlooked opportunities when managing SEO across multiple languages and markets. Expect practical tips, real examples, and a clear-eyed look at what it really takes to succeed with SEO at scale internationally.

https://www.linkedin.com/in/dergal/

Gerry White is an experienced SEO Consultant at Dergal Ltd, with a proven track record in driving international growth for brands like Just Eat and Oda. With over 25 years in the industry, Gerry has led SEO teams, delivered complex site migrations, and executed scalable strategies across multiple markets. He is also a seasoned speaker and judge at global search awards, known for blending deep technical knowledge with a data-driven approach.

Arnout Hellemans

SEO, PPC and analytics consultant at OnlineMarkethink

The evolution of search and what this can teach us about the future of search in the ai age

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Arnout has been a freelance SEO consultant from Amsterdam and since 2010 he has worked for some of the largest websites and news publishers in the world like thenextweb.com (TNW), Natwest group (rbs.co.uk, natwest.com), Leaseplan as well as a lot of scale ups in the USA and Europe. He's also a frequent speaker at events like InOrbit, ConversionHotel, ConversionJam, Friends of Search, and Digital Olympus. He has a big passion for solving technical SEO puzzles.

Emina Demiri

Head Of Digital Marketing at Vixen Digital

https://www.linkedin.com/in/emina-demiri/