September 12th,2025
CDT Hub
Kneza Miloša 12, Belgrade, Serbia
Belgrade SEO Conference 2025 happened on September 12th in Belgrade, Serbia and gahtered international professionals that brought their skills and knowledge to our community in Serbia.
See how it went last year.
Martin Splitt
Developer Relations Engineer at Google
Vanda Pokecz
Head of SEO & SEO Product Lead at Atolls
Yordan Dimitrov
SEO Manager at Reflect Digital
Giulia Panozzo
Neuromarketing Consultant and Trainer
Gerry White
SEO Consultant at Dergal Ltd
Arnout Hellemans
SEO, PPC and analytics consultant at OnlineMarkethink
Emina Demiri
Head Of Digital Marketing at Vixen Digital
1
day
is the newest regional event dedicated to SEO and digital marketing. We will bring together experts from around the world and the local community in Serbia, to exchange knowledge, explore new trends, and discuss innovative strategies.
Our speakers will bring their knowledge and skills to cover a wide range of topics – from technical optimization and website management to local SEO and content strategies.
8
talks
8
speakers
Our speakers will bring their knowledge and skills to cover a wide range of topics, from technical optimization and website management to local SEO and content strategies.
09:30-10:00
Registration
Description
10:05-10:25
Opening
Description
10:25-11:00
The evolution of search and what this can teach us about the future of search in the AI age
35 minutes
In this talk Arnout will share his insights on the evolution of search and what it can teach us on what's in store for the future. Next to that he will share a actionable framework to future proof your content in the the age of AI enhanced search.
Arnout Hellemans
11:00-11:10
Break
15 minutes
11:10-11:45
From Discovery to Delivery: Bye Bye Backlog Purgatory
35 minutes
You've done the discovery, built the case, maybe even prototyped a solution but your brilliant ideas are stuck in backlog limbo. Sound familiar? In this talk Vanda will guide you to getting SEO work shipped. We’ll cover how to plan delivery, write dev-friendly tickets, stay visible during sprints, and QA your way to impact. Whether you’re working in agile squads or flying solo, you’ll leave with practical tools to make sure your SEO work actually gets built.
Vanda Pókecz
11:45-11:55
Break
10 minutes
11:55-12:20
AI, Brand, and the Battle for Visibility
25 minutes
Yordan will explore how SEOs and business owners can adapt their strategy by leveraging brand authority to remain competitive in the age of AI, Overviews and LLM-powered search. Attendees will learn why user behaviour favours brands, due to psychological principles, and how to remain top-of-mind when users are prepared to convert./p>
Yordan Dimitrov
12:20-12:30
Break
10 minutes
12:30-13:00
Using LLMs in SEO - the good, the bad and the ugly
30 minutes
This talk will go into real examples of how Large Language Models (LLMs) are being used in SEO, where they genuinely add value, and where they can seriously backfire. Expect a no-hype, practical look at the role of AI in SEO today, with a strong emphasis on knowing your tools and their limits.
Emina Demiri-Watson
13:00-13:40
Break
40 minutes
13:40-14:15
Lost in Translation: The Joys and Fails of International SEO
35 minutes
AInternational SEO is full of hidden challenges and unexpected outcomes. This session will explore the most common mistakes and overlooked opportunities when managing SEO across multiple languages and markets. Expect practical tips, real examples, and a clear-eyed look at what it really takes to succeed with SEO at scale internationally.
Gerry White
10:50-11:05
Break
15 minutes
14:35-15:10
Man VS Machine: can we actually tell the difference?
35 minutes
As AI-generated content becomes increasingly human-like, it's time we have a proper look at how this impacts consumer behaviour, and draw some predictions about where our industry is headed. In this talk, Giulia will walk you through her very own neurophysiological study to understand how our brain responds to AI and human-driven stimuli, what this tells us about the future of marketing and how we can adapt our strategy to better connect with consumers in the age of 'the machine'.
Giulia Panozzo
15:00-15:10
Break
15 minutes
15:10-15:50
Rendering - what, how, why?
40 minutes
In this talk we will take a look at the meaning of "rendering" in the context of SEO. We will look at how JavaScript impacts rendering and the implications of different rendering strategies.
Martin Splitt
15:50-16:00
Closing
Description
By purchasing tickets for Belgrade SEO Conference you get: